Caption Writing Basics

When staffers learn that caption writing is more like a storytelling formula than an exercise in creative writing, they can produce at lightening speed.

That being said, no matter how many times I give them this formula…

  1. First sentence, describe action in the photo. Present tense.
  2. Second sentence, give background. What 5Ws/H are we missing? Paste tense.
  3. Third sentence, content. Give me a good storytelling quote or interesting information. Past tense.

…I still get some pretty ineffective captions.

If your staffers need a refresher, show them this video. Two and a half minutes they can watch over and over until they get it right.

Caption Writing Basics from Erinn Harris on Vimeo.


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