When staffers learn that caption writing is more like a storytelling formula than an exercise in creative writing, they can produce at lightening speed.
That being said, no matter how many times I give them this formula…
- First sentence, describe action in the photo. Present tense.
- Second sentence, give background. What 5Ws/H are we missing? Paste tense.
- Third sentence, content. Give me a good storytelling quote or interesting information. Past tense.
…I still get some pretty ineffective captions.
If your staffers need a refresher, show them this video. Two and a half minutes they can watch over and over until they get it right.